4 Guaranteed Ways To Position Yourself As An Authority
Don't be a jack-of-all-trades who knows nothing.
Specialize in anything if you want to be seen as an authority figure. Choose a specialization that focuses in on your potential clientele and what they require or desire.
For example, while I offer a wide range of social media and content marketing services, LinkedIn is my expertise and what I'm best known for. This is where I devote 80% of my attention and efforts, and where most people identify me. In fact, someone recently told me at lunch that \"when I think of LinkedIn, I think of Melonie Dodaro.\"
Being so specialized has the advantage of allowing you to focus on solving the specific difficulties and wants of your target clients.
With this level of specialization, you'll be able to personalize your message to appeal directly to your ideal clientele and emotionally connect with them, which is crucial to your authority success.
People nowadays demand and expect personalization. They want a message that is tailored to them and their requirements.
So, how do you pick a niche?
There is no one-size-fits-all solution, but the following are some questions you can ask yourself to get started:
Is there a gap in your industry that needs to be filled?
What one-of-a-kind expertise or value do you have to offer your customers?
What is the most pressing requirement or difficulty that your ideal client faces?
What issues or requirements have your current customers shared with you?
Don't be scared to try new things until you find the perfect fit for your company and community.
You'll need to choose the correct channels to share your knowledge and experience once you've chosen your niche; you don't want to waste time sharing your information in places where your community isn't spending time.
While you'll always want to have a website with useful content and an email list (both of which you own and manage), you'll also want to figure out which other online channels your community uses, such as which social media platforms.
Is it Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, or anything else where they spend their time?
You should also think about how your audience prefers to consume content. Is it articles, graphics, podcasts, videos, live streaming, eBooks, or another type of information that they prefer?
Knowing this will help you choose the right social media sites to attract the right audience, as well as enhance engagement around your content.
What exactly do I mean when I say \"real\"?
By real, I mean that it must be perceived (and experienced) as valuable by your ideal clients, existing customers, and the general public.
It doesn't matter what you think has value; it's all about what your community values.
\"What's in it for them?\" is a question you should always ask yourself.
When it comes down to it, when people look at what you or anyone else has to offer, they all think WIIFM (what's in it for me).
Consider it from their point of view: if there is no evident value for them, they will most likely not spend their time because they have so many other things to do with their time and attention.
Some great methods to add value, depending on your objective, industry, and community, are to provide content like:
postings on the blog
infographics \spodcasts \schecklists \sreports \swhitepapers
eBooks \svideos \swebinars
It also entails not hesitating. Give back to your community by sharing your finest knowledge.
You must share your exclusive knowledge with them.
You may now be concerned that by sharing all of your information, they will no longer require your services or that you will lose prospective sales.
The inverse is true.
Those who will take your information and utilize it to help themselves are often unable or unwilling to pay for your services. However, if you establish yourself as an authority figure in their eyes, they'll gladly suggest you to others - people who will gladly pay you.
You're not only establishing yourself as an authority, but you're also building the kind of trust that makes you a natural choice when they're ready to buy, by giving individuals who want to pay for your products or services the knowledge they need to make an informed decision.
Consistency is essential for establishing your authority and gaining the trust that comes with it.
Consistency demonstrates that you're not a fly-by-night enterprise out to swindle people out of their money.
Reliability demonstrates to your audience that you are a professional as well as an expert in your field.
You must demonstrate your dedication to consistency in a variety of ways.
Begin by developing a consistent brand and voice for all of your content and marketing products.
This makes it easier for people to come to know you and recognize your work.
It also necessitates that you create and share information on a frequent basis that assists them in being more effective. Your community also needs to know that they can rely on you to respond to their messages and opinions in a timely manner.